Everything about Closeout totally explained
A
closeout or
clearance is the final
sale of an item or items to zero
inventory. It may be a given model of item that isn't selling well, or in the case of the final closure of a
retailer because of a
relocation, a
fire (
fire sale), or especially because of a
bankruptcy. In the latter case, it's usually known as a going-out-of-
business sale, and is part of a
liquidation. A "hail sale" is a closeout at a
car dealership after
hail damage. Often, when the store is shutting down, they let people know that this is their last chance to buy the merchandise.
A
closeout store is a retailer specializing in buying closeout items
wholesale from other retailers and selling them at a
discount.
Big Lots is probably the most well-known closeout
store chain in the
U.S., but other stores such as
TK Maxx,
Ross Dress For Less,
Marshall's, and
Value City are also common, specializing more in
clothing and
housewares.
Some clearance
merchandise is non-returnable at some stores, as the intent is of course to get rid of the items. This is especially the case with liquidation and store-closing sales.
Rather than storing merchandise until the following year, almost every U.S. store also has post-
holiday clearance sales now, sometimes starting even before the holiday (especially
Christmas and
Halloween). Early discounts are often around 25%, but range from zero to as much as 50%, particularly if the "regular" prices were deliberately inflated as some stores do. 50% is common just after the holiday, often followed by 75%, and sometimes even 90%, at which point there's very little if anything left to choose from. Often during after-Christmas clearance sales, they let people know that this is their chance to buy everything they didn't get for Christmas, or jokingly, "everything
Santa Claus forgot."
Some stores do pack-up holiday merchandise after going 50% off for a
week or so, but often fail to remove the items from shelves before going back to regular price. A few merchants actually get
credit back from
vendors for throwing out certain merchandise, letting it go completely to
waste and filling up
landfills instead of being given to
charity.
Some
customers take note of when specific retailers normally mark down merchandise further, showing up at the store on the very first day for the best selection. More general seasonal merchandise (such as
winter clothing or
summer patio furniture) is also put on clearance, but at more irregular times, making way for new
fashions and
fads.
Even
thrift stores have "rolling" closeouts. In this case, all merchandise put out in a given week is given a colored tag, or a letter to indicate what color if the item is directly marked with a
grease pencil. During the last week before the color is used again, everything marked in that color is discounted, usually by 50%. At the end of the week, all remaining item with that tag color are removed from the shelves. There are typically four colors, so that all merchandise is rotated every
month or so. Some independent stores may use other similar systems, such as using more colors, and possibly marking down a color by 25% the week before it goes 50% off.
Clearance sales typically occur on clearance racks in brick-and-mortar stores. Stores typically place merchandise on a clearance rack and mark the price down until someone purchases the item. This clearance sale can be further enhanced by using banners and signs
(External Link
), both on the interior and exterior of the store. This process has been replicated on the internet. drop.com
(External Link
) was the first clearance website to mimic a retail store clearance rack by allowing sellers to automatically mark down their items to a pool of consumers.
Further Information
Get more info on 'Closeout'.
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